Brand Manager

Advanced Technology Solutions, Inc.

Job Description

Seeking a strategic business manager and leader who has the ability to quickly adapt to new environments and teams, solid business acumen and P&L management while also having the passion to build brands with a positive impact on the world and the persistence to bring new ideas to reality. As the brand lead on our Whiteners business, you will inspire and rally our internal supply chain and sales teams to protect the business and grow share.
Key responsibilities will include:

  • Lead business and marketing strategy for 3 different brands in the Whiteners category to drive planning & execution to meet sales goals annually.
  • Build strong relationships with the Go-To-Market and Customer teams, partnering to identify the right offerings & bringing best in class selling stories to life.
  • Collaborate closely with Supply Chain & Demand Planning teams to ensure adequate capacity, particularly during peak seasons by developing creative solutions and strategically anticipating needs.
  • Creatively leverage trade, consumer and shopper marketing dollars to maximize brand growth and ROI
  • Manage business fundamentals: sales performance tracking & reporting, demand planning, P&L ownership, royalties reporting & budget management
  • Drive innovation projects as necessary - influence a cross functional team inclusive of Sales, R&I, PMO, Operations, Insights and Enterprise Strategy teams to deliver brand goals
  • This role requires strong leadership skills to motivate & inspire to create a high performaing cross functional team.

Targeted Profile:

  • You have a Bachelor's Degree or equivalent, MBA preferred.
  • You have 5+ years progressive marketing experience with increasing responsibility, and a proven track record of success in sizeable companies. Experience in Food & Beverage is a plus.
  • Strong ability to switch between big picture and day-to-day to drive projects forward without losing sight of the overall goals
  • Passion for brands and marketing, strong brand management skills across all fundamentals
  • You are action-oriented with the ability to think and react quickly to changing circumstances
  • You have project management skills to lead, manage, and motivate cross-functional teams to accomplish brand goals, objectives and key initiatives
  • Experience working with syndicated data sources (IRI/Nielsen) to make informed decisions.
  • Demonstrated knowledge of consumer research and analysis.
  • Strong verbal and written communication and presentation skills.
  • Strong computer skills, including Word, Excel and PowerPoint.

Job Requirements

  • Drive all brand initiatives, including brand development, brand transition, brand awareness, brand growth
  • Maintain brand guidelines and brand standards
  • Informing brand campaigns and consumer-level brand changes
  • Communicating brand news and develop brand-level marketing campaigns
  • Maintain a brand strategy for the master brand
  • Drive brand growth in product development and brand management through marketing
  • Manage brand portfolio including strategic planning, brand positioning
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Maintain the brand marketing budget
  • Establish annual brand marketing goals
  • Ensure fit with brand marketing strategy
  • Own brand advertising, integrated media and brand agency relationships
  • Establish brand positioning and increase brand awareness and trial
  • Establish brand positioning and increase brand awareness and trial
  • Protect customer brand integrity and enhance brand equity
  • Help support brand strategy initiatives
  • Implementing an integrated brand marketing strategy to drive brand awareness across multiple channels
  • Manage all brand strategy initiatives to include: brand culture, brand identity, brand positioning, brand awareness and supporting proof points, brand health metrics and measurement
  • Communicate brand and product positioning
  • Oversee and maintain the brand marketing calendar and brand guidelines